ETV owns non-exclusive broadcast rights in Estonia for the 2026 FIFA World Cup.

The free-to-air broadcaster has secured a deal with FIFA alongside TV3, a pay-TV platform in Estonia. The two broadcasters had a similar agreement during the 2024 European Championships.

As part of the deal, ETV owns the rights to 33 live matches at the World Cup, including two quarter-finals, both semi-finals and the final in New Jersey on Sunday, 19 July.

Live matches are set to be split between ETV and ETV2, and coverage will include Estonian-language commentary and analysis. In previous tournaments, this has been provided by a large broadcast team that has featured Alvar Tiisler and Aet Süvari.

In addition to live matches, ETV will provide football fans with match highlights and the latest news from the tournament via regular news broadcasts, the ERR website and the ETV social media channels.

Estonian viewers can stream ETV’s World Cup content live and on demand via the ERR app, which can be downloaded for free onto iOS and Android devices. This service is available for free across the entire country.

Alternatively, fans can stream World Cup matches live through the ERR website. This can be accessed via all reputable web browsers in the country.

TV3 is the official broadcaster of the 2026 FIFA World Cup in Lithuania, bringing live matches to screens across the country. This comes courtesy of a broadcast rights agreement announced in March 2026, just a few months before the tournament kicks off in the USA, Canada, and Mexico.

The FIFA World Cup 2026 will be a historic tournament, as it will be the first to feature 48 teams and a total of 104 matches throughout the event. With this deal, fans in Lithuania can watch live World Cup games on TV3.

TV3 is a Lithuanian free-to-air television channel launched in April 1993 that broadcasts in 576i SDTV and 1080i HDTV. The channel boasts both free-to-air and pay-TV sister channels and platforms, including the subscription-based Go3 streaming service.

Go3 is available via the Go3 app on Android and iOS devices, including smartphones and tablets, as well as on smart TVs from brands like LG, Samsung, Hisense, and Philips. Additionally, the service can be enjoyed on the Go3 set-top box or through a web browser by visiting the broadcaster’s website.