V Sport Premium

Broadcast Rights

Competitions available on V Sport Premium

Copa América

2024

Viaplay Group has acquired the media rights to stream the Copa America 2024 live in Denmark, Iceland, the Netherlands, Norway, Poland, and Sweden, offering on-demand access alongside live broadcasts. Viewers in these countries benefit from detailed coverage featuring all matches and highlights, available on Viaplay's platform and app.

UEFA Champions League

2024-2027

Viaplay Group has secured exclusive rights to the UEFA Champions League in Denmark and Sweden for the 2024-2027 cycle. This is part of a major deal struck with UEFA for Europe’s top club competitions covering the Nordic region. In Iceland, Viaplay may share coverage with local broadcaster Sýn. The agreement includes over 200 UEFA Champions League games annually, available to stream online via Viaplay’s direct-to-consumer OTT service and partnerships with major telco and TV operators in Nordic countries.

UEFA Europa League

2024-2027

Viaplay Group holds exclusive UEFA Europa League rights from 2024/2025 to 2026/2027 in Denmark, Finland, Norway and Sweden. The rights also extend to Iceland in non-exclusive terms, as Viaplay’s Europa League coverage is shared with local TV network Sýn. Live UEFA Europa League streaming on Viaplay is available across multiple devices via its apps and several TV partners’ platforms, amounting to hundreds of live matches yearly.

UEFA Nations League

2022-2025

UEFA Euro Qualifying

2024-2028

World Cup Qualifying

2024-2026

UEFA Super Cup

2024

Viaplay has live television and streaming rights to the annual UEFA Super Cup in Denmark, Finland, Iceland, Norway and Sweden from 2024 to 2027.

Africa Cup of Nations

2024-2025

England - Premier League

2022-2028

Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels.

More details

The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.

Germany - Bundesliga

2025-2029

Nordic Entertainment Group (NENT) will now continue to have exclusive rights to the Bundesliga in Denmark through 2029 after extending their prior four-year deal with Bundesliga International, an ancillary of the DFL Deutsche Fußball Liga.

Viewers will be able to live-stream over 300 Bundesliga matches each season featuring the game’s biggest stars via Viaplay’s high-definition OTT streaming service.

More details

Game-day commentary and analysis will be provided in Danish, as well as key match highlights and postgame shows.

Germany - DFL-Supercup

2024-2029

Nordic Entertainment (NENT) Group’s OTT streaming service has acquired exclusive rights to the annual German Super Cup through 2029 following an extension on a prior four-year deal. The Super Cup will be live-streamed on Viaplay, NENT Group’s OTT service in high definition.

Germany - DFB Pokal

2022-2026

France - Coupe de France

2023-2026

Germany - Bundesliga 2

2025-2029

NENT Group will offer about 300 2.Bundesliga matches each season until 2029 after extending their prior four-year deal with Bundesliga International. Viewers will be able to live-stream matches weekly using Viaplay’s OTT streaming service, with game-day commentary and analysis offered in Danish.

Germany - Frauen-Bundesliga

2023-2027

Netherlands - Eredivisie

2022-2025

Scotland - Scottish Championship

2020-2025

NENT Group has secured Nordic media rights to the Scottish Championship following a deal with the Scottish Professional Football League that will run for five years, from 2020 to 2025. NENT Group’s package includes 35 matches from the Scottish second-tier division along with the Scottish League Cup, and coverage will be available on OTT service Viaplay in Denmark, Finland, Iceland, Norway, and Sweden.

Scotland - Scottish Premiership

2020-2025

Nordic Entertainment Group (NENT Group) has extended its Nordic media rights for the Scottish Premiership in a five-year deal that will run through 2025. NENT Group’s OTT streaming service Viaplay will show 48 matches live from the Premiership every season in Denmark, Finland, Iceland, Norway, and Sweden.

Satellites

What satellites is V Sport Premium available on?

About

V Sport Premium history, coverage, features

V Sport Premium is a Swedish television channel owned and operated by the Nordic Entertainment Group. The channel was launched on August 13, 2010 after Viasat signed an agreement to broadcast Premier League games in all Scandinavian countries. The channel started broadcasting content under the name Viasat Premier League, but that changed in 2020 when it was rebranded to V Sport Premium.

Over the years, V Sport Premium has been the main channel for the network when it comes to covering Premier League matches. Since its rebranding, the channel has also expanded its coverage to all football categories in England, including Women’s Football on its grid as well. Added to that, the channel has also aired Bundesliga matches, magazine shows, documentaries, and classic Premier League games. 

V Sport Premium was launched as a High-Definition channel, giving it an edge over its competitors when it comes to broadcasting live games. A downscaled version of this channel might be available in some regions of the country where users do not have access to HD technology. Added to its availability in Sweden, the channel may also be found in some pay-tv carriers in Finland and Norway, although they may find them under a different name.