Although things have been tough for Juventus this season, namely in Serie A where the Bianconeri find themselves playing catch-up after rough start, it's not all doom and gloom for the Turin giants.
Namely, on the sponsorship front. According to reports, Juventus have now signed an exclusive partnership with cryptocurrency platform Bitget. As part of the deal, the company, which is based in Singapore, will get to feature their logo on the sleeve of Juve's kits.
Bitget, as per additional financial reports, has an average daily trading volume of over $5 billion, thus making it the largest platform of its kind in the cryptocurrency arena.
While specific financial details haven't been released to the public, Bitget, in addition to being a sleeve sponsor, will also become the official cryptocurrency exchange partner for La Vecchia Signora.
Juve aren't the first Serie A club to dip their toes into cryptocurrency - both Roma as well as reigning Scudetto champs Inter have also signed exclusive partnerships with DigitalBits recently.
