The ongoing coronavirus pandemic has forced fans to try and find other options to entertain themselves, and football fans in Mexico and in the United States have found out that the eLiga MX is quite an interesting option to keep their desire to watch "live" football satisfied.
At first, the option of watching Liga MX players facing each other with their digital versions did not seem as appealing, but rating numbers on both countries proved otherwise.
The first game between Necaxa and Monterrey was aired exclusively on TUDN, and it gathered over 27,000 viewers. The next game between Cruz Azul player Jonathan Borja and Atlas' footballer Luciano Acosta earned over 42,000 viewers on the same platform, which hints that the competition is quickly getting quite a few fans interested.
According to rating numbers by Nielsen/IBOPE, the highest number of viewers for a single game was Matchday 1's clash between Tigres and Atlético San Luis, which gathered 620,000 viewers.
To put things in perspective, TUDN has been offering one-hour re-runs for some of the league's most exciting matches, which include Liga MX finals and matches featuring the Mexican National Team. On April 19, the eLiga MX Clash between Chivas del Guadalajara and Toluca was watched by over 545,000 fans, while the highlights from the 2004 Apertura final between UNAM and Monterrey gathered less fans watching on their TV sets.
On social media, the eLiga MX is also making an impact, with an average of 300,000 mentions per game. The highest number of mentions and reactions to a game took place during the match between América and Tigres, with former Tottenham and Barcelona ace Giovani Dos Santos coming from behind to beat a Tigres squad led by Nahuel Guzmán.
There will be two games for all teams every week, starting every Friday. Three players from each team have been given the duty to represent their clubs in this competition, and judging by what we've seen, fans in the U.S. and Mexico should not miss a beat of this tournament.
