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Lisa Baird Related Content

NWSL sees a 493% viewership growth in 2020, exceeding NBA, NFL, MLB by a landslide

Friday, Oct 16 2020
The NWSL’s average viewership rose 493% in 2020 compared to most other professional American leagues and competitions that experienced overall decreases in viewership, including the NBA, NFL, MLB and Kentucky Derby, according to Just Women’s Sports. Here is a recap of how the NWSL rose above a treacherous 2020.
The COVID-19 pandemic was a huge blow for the National Women's Soccer League, just as it was for all other professional sports leagues around the country. 

On March 12, 2020, newly appointed NWSL commissioner Lisa Baird, who at that time had just...


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2020 NWSL fall series guide

Tuesday, Aug 25 2020
The National Women’s Soccer League announced on Tuesday that league-play will begin on Sept. 5, 2020.
The league has come up with a plan to continue the 2020 season called NWSL fall series. The announcement was made on Tuesday, Aug. 25, a month after the successful NWSL Challenge Cup final.  

NWSL fall series: format 

The fall series will...


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NWSL Challenge Cup final draws record TV audience

Wednesday, Jul 29 2020
The National Women’s Soccer League beat its domestic television ratings record by drawing an average audience of 653,000 viewers to the NWSL Challenge Cup final on the main CBS Network.
This is big news for women's professional soccer in the US, having just broken the previous record set last month during the opening game of the summer tournament that brought an average of 572,000 viewers on the CBS network.  

According to Showbuzz...


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Coronavirus: Start of the NWSL season delayed

Saturday, Mar 21 2020
The National Women’s Soccer League decided to extend the training prohibition through Sunday, April 5, 2020, resulting in the delay of its regular season start.
The Washington Spirit and Reign FC were destined to open the NWSL 2020 season at Audi Field on April 18, 2020, but that won’t be the case any longer. 

The league has been working closely with the Centers for Disease Control and Prevention...


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Respected sports business leader Lisa Baird named NWSL Commissioner

Friday, Feb 28 2020
The National Women’s Soccer League has a new commissioner after the position was vacant for three years. Meet Lisa Baird, the new NWSL commissioner as of March 10.
The long wait for the arrival of a qualified league ambassador is over and everyone seems to be optimistic about it.

“The owners that I’ve spoken to in the NWSL are really happy,” Sports Illustrated’s Grant Wahl said. “They...


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