He is widely viewed as one of not just Korea's, but Asia's best players ever, and fresh off his historic-making campaign with Tottenham, Son Heung-Min has signed an impressive contract with a well-known luxury brand.
The 29-year-old, who became the first Asian player to win the Premier League Golden Boot after scoring 23 goals for Spurs during the 2021/22 campaign, will now follow in the footsteps of quite a few football players to ink a brand ambassadorship position with a luxury company.
Considering his strong social media following - with nearly 13 million followers across various platforms - as well as his influence in not just Korea, but the Asian-Pacific (APAC) region at large, it makes perfect sense why Burberry, who are looking to establish a footing in the football world, have decided to sign a partnership with him.
Fellow Premier League star Jack Grealish made waves when he signed a reported seven-figure deal with Gucci this past spring, which followed on the heels of PSG ace Kylian Mbappe linking up with Dior to promote fragrances and other items in December.
Burberry, a well known British luxury brand, unveiled the South Korean star in a joint announcement with the player on their Instagram page recently:
No financials have been made public, but certainly, given Son's popularity, bringing him on board certainly will not have been cheap for the British brand.