NOW

About

NOW history, coverage, features

NOW, an over-the-top (OTT) internet television service by Sky UK, offers a platform for streaming a diverse range of content, including significant sporting events like the English Premier League, The Masters, and Formula 1, across various devices. Established in March 2012, NOW caters to those without traditional pay TV subscriptions, facilitating access to live and on-demand content via the Internet.

The service supports streaming on over 60 types of devices, encompassing operating systems such as iOS and Android, PCs (Windows and Mac OS), gaming consoles, smart TVs, and specific streaming devices like the Amazon Fire TV Stick and Chromecast.

Sports Membership is one of the distinct offerings from NOW, allowing subscribers to stream content from all 12 Sky Sports channels. It includes several subscription models to suit varying user needs: a Flexible Month Membership with the option to cancel at any time, a 6 Month Saver Membership offering savings for a longer commitment, and a Day Membership with 24-hour access to sports channels. Each plan is designed to provide access to live sports events, with certain memberships featuring additional benefits like Bonus Streams for more in-depth event coverage and the NOW Boost feature, which enhances streaming quality and allows for simultaneous viewing on multiple devices.

The NOW Boost option offers improved viewing quality, including Full HD streaming at 50 frames per second, Dolby Digital 5.1 surround sound, and the capability to stream on three devices at once, further enhancing the viewing experience. Bonus Streams, available with specific memberships, provide access to extra content on selected sports events, adding value and depth to the sports coverage.

NOW subscribers in the UK have the flexibility to manage their memberships based on their viewing preferences and needs, with options for cancellation outlined clearly to ensure users can make informed decisions about their subscriptions.