Now E

Broadcast Rights

Competitions available on Now E

World Cup

2026

Now TV owns the exclusive broadcast rights in Hong Kong for the 2026 FIFA World Cup. The agreement between FIFA and the subscription-based platform includes the live rights to all 104 matches at the tournament, from the opening game on 11 June through to the final on 19 July. It marks the third consecutive World Cup that the broadcaster has owned the exclusive rights in Hong Kong.

▶ More details: How to watch World Cup in Hong Kong

England - Premier League

2025-2028

Now TV is the official broadcaster of the Premier League in Hong Kong, with the premium online streaming platform holding the rights to show all 380 matches from the competition until the end of the 2027-28 season. The latest renewal of the contract came in 2024, taking its total years of coverage of the Premier League in Hong Kong to 15 years.

▶ More details: How to watch Premier League in Hong Kong

About

Now E history, coverage, features

Now E is a free over-the-top streaming platform owned and operated by PCCW Media. This service was launched on May 28, 2018 as a free set-top box to carry content produced by Now TV and some of its terrestrial feeds.

Over the years, Now E has featured a wide variety of topics for users to choose from, which have included movies, drama series, news and finances, sports, and more. The diversity of topics found on this platform has seen different languages being available in it, such as Chinese, Cantonese, and English. 

Speaking about sports, Now E has featured content from Now TV’s terrestrial channels. Disciplines covered by this streaming service have included football, snooker, athletics, gymnastics, tennis, golf, and other sports. While most of the sports content included in this platform has had to do with international events, local competitions may also be featured on this platform.

When it comes to football, Now E has streamed content related to leagues such as the Italian Serie A, La Liga, the English Premier League, and more. Coverage of those leagues has included live and repeat broadcasts of games, highlights, and other shows.

Users who want to access Now E will be able to do so via the most popular web browsers in the world, on mobile devices working with Android and iOS, and on certain smart TV devices.