ITV 4
Football on ITV 4
Independent Television - ITV 4 is a public service network of British commercial television broadcasters, set up under the Independent Television Authority (ITA) to provide competition to the BBC.
ITV covers many popular sports. The channel emphasizes coverage of football (it holds the UK terrestrial rights to the UEFA Champions League). The channel shares coverage of international football events such as the World Cup with the BBC.
The English Football Association agreed to a new four-year £425m television deal for ITV and Setanta Sports to show FA Cup and England international matches