The 2011 FIFA Women’s World Cup is bringing a lot to the women’s game in terms of development as ESPN, BBC2 and ZDF could witness it.
For the first time in Germany, a Women’s World Cup match attracted as much as 16.95 million viewers with 59.3% of them following it on public-service channel ZDF. This record got created through the Germany-Japan quarter-final match that saw the host nation stunned by the Asians on a 1-0 score line after extra-time.
However, the development of Women’s Football still has some way to go on ESPN. The Brazil vs USA quarter-final fixture got a 2.6 overnight rating—the highest score for a women’s match since 1999 when USA and Brazil locked horned in a World Cup semi-final. That match had drawn a 3.2 rating.