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ESPN Deportes 2010 World Cup Programming Plans
As part of ESPN’s multilanguage coverage for the 2010 FIFA World Cup South Africa in the U.S., ESPN Deportes, the all-sports Spanish-language network, will provide Portuguese-language telecasts of more than 40 live matches of the World Cup. The telecasts will complement the network’s comprehensive Spanish-language news and information coverage of the quadrennial sports event (June 11 – July 11, 2010). ESPN, Inc. owns the rights for all FIFA events in all languages, except Spanish in the U.S. through 2014.
ESPN’s English-language coverage presented live and in high definition, will be featured on ABC, ESPN, ESPN2 and ESPN360.com. Univision has the exclusive Spanish-language rights to 2010 FIFA World Cup South Africa.
“There’s a thriving Portuguese-speaking community in the U.S. that lives and breathes soccer” said Lino Garcia, general manager, ESPN Deportes. “With Brazil, undoubtedly one of the most followed soccer teams in the world, and Portugal qualifying last week, we are leveraging our multilanguage rights to better serve the passionate Portuguese-speaking fans. We will also continue to provide our core audience the most in-depth news and information coverage that they have come to expect from ESPN Deportes.”
USA-Mexico FIFA World Cup Qualifying brings Record Audience for ESPN Deportes
The match, a 2-1 victory by the Mexico team, helped ESPN Deportes become the most-viewed Spanish-language cable network for the day, delivering an average 100,000 Hispanic viewers.
The 6 p.m. edition of Fútbol Picante, the network’s Mexican soccer nightly news and information program, was seen in an average of 158,000 Hispanic homes (283,000 Hispanic viewers) based on a 3.4 Hispanic rating, making it the most-watched program on Spanish-language cable for the day. The 3 p.m. ET pre-game edition was seen in an average of 114,000 Hispanic homes (172,000 Hispanic viewers), based on a 2.5 Hispanic rating.
2009 World Football Challenge Television Schedule
ESPN, ESPN2, ESPN Deportes and ESPN360.com will combine to present live coverage of all six matches of the inaugural World Football Challenge, a six-city round-robin tournament in the U.S. July 19 - 26 featuring four of the best club soccer teams in the world - Chelsea FC, AC Milan, FC Internazionale Milano and Club America. All the matches will be available in high definition.
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