Cristiano Ronaldo has landed a fresh Premier League record before even kicking a ball after reports emerged from the UK regarding the interest in his jersey for the season. Sales of Manchester United 'Ronaldo 7' shirts apparently hit £32.5M in the first 12 hours since Manchester United officially announced Ronaldo's squad number, breaking the record for the fastest selling shirt online in PL history.
On Tuesday, Manchester United officially confirmed Cristiano Ronaldo's return following his exit in 2009 that has seen him feature for both Real Madrid and Juventus in the last 12 years. Initially, there were doubt surrounding the number that the player will be officially assigned as his preferred No.7 jersey was being worn by teammate Edinson Cavani. However, more good news came after the Transfer Deadline Day announcement as the Uruguay made a remarkable gesture by handing over the shirt to the five-time Ballon d'Or winner.
The former Paris Saint-Germain striker moved back moving to No. 21, a shirt worn by Daniel James before he departed for Leeds United following the arrival of Ronaldo. Barely hours after it was confirmed that Cristiano will be Manchester United's new No.7, fans queued up outside Old Trafford in order to be amongst the first set of supporters to iconic kit. According to LoveTheSales.com - a website that tracks sales data from more than 1,000 UK online retailers - £32.5 million has been generated from sales of Ronaldo's No.7 replica kits in just the 12 hours since his number seven shirt went on sale.
Manchester United fans queuing outside Old Trafford to get their hands on their new Cristiano Ronaldo number 7 shirts! pic.twitter.com/Vr3AOStakC
— Football Daily (@footballdaily) September 3, 2021
Manchester United's megastore as well as its official kit manufacturer Adidas have reportedly struggled to meet the increasing demand. As a result, the official club website released a statement indicating that all the jerseys meant to be shipped will not be done until the 1st of October. There has been a widespread shortage across retail shops in the UK as well. Ronaldo's No.7 shirt is priced between £80 and £110 pounds, suggesting that around 295,500 shirts and 406,250 shirts were sold in the 12-hour period after his jersey number was revealed.
