Broadcast Rights

Competitions available on Viaplay Sweden

UEFA Women's Euro

2025

UEFA Champions League

2024-2027

Viaplay has secured exclusive broadcast rights to the UEFA Champions League in Sweden and Denmark until 2027. The pay-TV provider’s deal covers the 2024-25, 2025-26, and 2026-27 Champions League seasons. Viaplay’s acquisition of rights in Sweden represents a significant shift from the 2021-2024 media cycle, during which Telia held the linear and digital broadcast rights in that country.

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In addition to its exclusive Champions League rights in Sweden and Denmark, Viaplay also has non-exclusive Champions League broadcast rights in Iceland from 2024 to 2027. It shares digital and linear coverage of that competition with Icelandic broadcaster Sýn.

Subscribers in Sweden and Denmark can watch all Champions League matches live on Viaplay’s paid linear channels every season. Viewers based in Sweden, Denmark, and Iceland can stream content using a variety of devices: smart TVs (Samsung, LG, TCL, Hisense, Sony, and Philips), mobiles and tablets (both Android and iOS operating systems), computers (both PCs and Macs), streaming devices (Chromecast, Apple TV, Google TV, and Android TV), and gaming consoles (Playstation, Xbox One). A total of five devices can be registered to a single account, and no more than two streams can be running at the same time.

Football fans in Iceland, Sweden, and Denmark can also stream Viaplay’s UEFA Champions League matches on demand. The matches are generally available up to 48 hours following a live stream, while there is an additional option to rewind an already live broadcast on select devices (PCs, Macs, Android and Apple phones, LG smart TVs, Apple TV, and Chromecast). Specifically, viewers seeking to rewatch a goal or try to catch the start of the match on the same day can rewind a stream in progress for up to four hours. However, if a subscriber in Sweden, Denmark, or Iceland seeks to stream a Champions League match later in the day, more than four hours after it occurred live, they must wait for the stream to conclude and then view it later as a replay.

UEFA Europa League

2024-2027

Viaplay Group holds exclusive UEFA Europa League rights from 2024/2025 to 2026/2027 in Denmark, Finland, Norway and Sweden. The rights also extend to Iceland in non-exclusive terms, as Viaplay’s Europa League coverage is shared with local TV network Sýn. Live UEFA Europa League streaming on Viaplay is available across multiple devices via its apps and several TV partners’ platforms, amounting to hundreds of live matches yearly.

UEFA Nations League

2025-2028

Viaplay provides full coverage of all UEFA Nations League matches in Sweden and other European Nordic countries. The online streaming platform holds exclusive access to the tournament.

The subscription-based platform provides live streaming options for every Nations League match each game week, including matches featuring the Swedish national team.

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The deal has contributed towards Viaplay becoming the home of live football in Sweden with around 800 matches shown each year.

Viaplay can be downloaded onto iOS and Android devices, allowing fans to stream live football on the go on their smartphones and tablets.

A UEFA Nations League highlights show is also shown on Viaplay after every round of fixtures while fans can also catch up on demand with any match they want to re-watch in full. All coverage on Viaplay is in Swedish.

UEFA Conference League

2024-2027

Viaplay Group has acquired exclusive UEFA Conference League rights in Nordic countries for the 2024-2027 cycle. The broadcast deal covers Sweden, Denmark, Norway and Finland. Viaplay’s pay-TV networks, widely distributed in territories where it operates, are set to air every game live, with streaming available online and on mobile devices.

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All 342 matches from the Europa League and Conference League are part of the package for subscribers.

UEFA Euro Qualifying

2024-2028

World Cup Qualifying

2024-2026

UEFA Super Cup

2024

Viaplay has live television and streaming rights to the annual UEFA Super Cup in Denmark, Finland, Iceland, Norway and Sweden from 2024 to 2027.

Olympic Soccer - Women

2028

Viaplay is expected to cover all Sweden matches at the 2028 Olympics as part of its national team rights agreement. The broadcaster retains full access to national team competitions through 2028, including Olympic football featuring Sweden.

UEFA Euro U-21

2025

Africa Cup of Nations

2024-2025

England - Premier League

2022-2028

Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels.

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The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.

Germany - Bundesliga

2021-2025

NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks.

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At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.

France - Ligue 1

2024-2029

Germany - DFL-Supercup

2024-2029

Nordic Entertainment (NENT) Group’s OTT streaming service has acquired exclusive rights to the annual German Super Cup through 2029 following an extension on a prior four-year deal. The Super Cup will be live-streamed on Viaplay, NENT Group’s OTT service in high definition.

England - FA Cup

2024-2028

Viaplay extended its English FA Cup media rights in multiple Nordic territories from 2024 to 2028. Fans in Denmark, Finland, Iceland, Norway, and Sweden can stream matches from English football’s oldest cup competition after signing up for the “Viaplay Total” package, which is offered on a monthly basis.

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In addition, viewers in Sweden and Finland can watch some FA Cup matches on V Sport Premium, with games available for broadcast in HD. Fans based in Norway can watch games on V Sport 1.

Viaplay’s FA Cup streaming content is compatible with both smaller and larger screens, including mobiles and tablets (Android and iOS after downloading the Viaplay app from Google Play or the App Store), smart TVs, and streaming devices (LG, Samsung, Sony, Hisense, Apple TV, Chromecast, Nvidia Shield TV), and computers (PCs and Macs in web browsers).

Germany - DFB Pokal

2022-2026

Denmark - 1st Division

2024-2030

England - Championship

2024-2027

England - Women's Super League

2024-2027

Women’s Super League matches can be watched live on Viaplay in Denmark, Finland, Norway, Sweden, Iceland and Poland.

The online streaming platform holds the rights to broadcast two matches from the WSL each game week in the aforementioned territories to all fans with an active subscription.

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To access live WSL content on Viaplay, users can either register and/or log in to their account on the Viaplay website or the Viaplay app, which can be downloaded for free onto iOS and Android devices.

To watch WSL matches live in Denmark, Finland, Norway, Sweden, Iceland and Poland, users must have a Viaplay total or Viaplay medium subscription.

France - Coupe de France

2023-2026

Germany - Bundesliga 2

2021-2025

NENT Group will continue to maintain their exclusive rights in Denmark through 2025 as a result of their four-year deal with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga. Viewers will be able to enjoy many 2. Bundesliga matches over the course of the next four years via Viaplay’s high-def OTT’s live-streaming service, with game-day comments, key match highlights, and analysis all provided in Danish.

Germany - Frauen-Bundesliga

2023-2027

FIFA Women's World Cup Qualifying

2025-2027

Viaplay broadcasts all of Sweden's 2027 FIFA Women's World Cup qualifiers. As the primary rights holder since 2022, Viaplay offers complete coverage of the qualification campaign through its digital and linear platforms during the 2025-2028 broadcast cycle.

Friendly

2024-2028

UEFA Women's Euro Qualifying

2025-2028

Viaplay fully covers Sweden's UEFA Women's Euro 2029 qualifying matches. Under the terms of its national team broadcast rights, valid through 2028, all qualifiers involving Sweden are streamed or aired live on Viaplay's platforms.

UEFA Women's Nations League

2025-2028

Viaplay holds full broadcast rights to Sweden's UEFA Women's Nations League matches from 2025 to 2028. All fixtures are available on its subscription platform as part of a multi-year national team rights package that includes full access across all qualifying and tournament matches.

Scotland - Scottish Championship

2020-2025

NENT Group has secured Nordic media rights to the Scottish Championship following a deal with the Scottish Professional Football League that will run for five years, from 2020 to 2025. NENT Group’s package includes 35 matches from the Scottish second-tier division along with the Scottish League Cup, and coverage will be available on OTT service Viaplay in Denmark, Finland, Iceland, Norway, and Sweden.

Scotland - Scottish League Cup

2020-2025

Nordic Entertainment Group (NENT Group) has secured Nordic rights to the Scottish League Cup until 2025 and will show live matches from the domestic cup on its OTT streaming service Viaplay in Denmark, Finland, Iceland, Norway, and Sweden.

Scotland - Scottish Premiership

2020-2025

Nordic Entertainment Group (NENT Group) has extended its Nordic media rights for the Scottish Premiership in a five-year deal that will run through 2025. NENT Group’s OTT streaming service Viaplay will show 48 matches live from the Premiership every season in Denmark, Finland, Iceland, Norway, and Sweden.

Sweden - Damallsvenskan

2022-2026

United States - NWSL

2024-2027

Viaplay holds the National Women’s Soccer League (NWSL) broadcast rights in Scandinavia from 2024 to 2027, offering live coverage in Sweden, Denmark, Norway, Finland, and Iceland. Subscribers can watch one live NWSL match per matchweek, with replays available for up to seven days after the original broadcast.

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To watch NWSL on Viaplay, users need a subscription to one of the platform’s available plans. The most comprehensive package allows offline downloads of matches, streaming on two devices at the same time, and registration on up to five devices within the same household.

Live NWSL streams on Viaplay are available online via Chrome, Edge, Firefox, and Safari on Windows and Mac computers. The platform also supports streaming on Chromecast, Apple TV, Android TV, and Google TV, as well as smart TVs from LG, Samsung, Panasonic, Sony, Philips, TCL, and Hisense. Fans can also watch NWSL matches on PlayStation and Xbox gaming consoles, or on Android and iOS smartphones and tablets through the Viaplay app.

About

Viaplay Sweden history, coverage, features

Viaplay is an online streaming platform owned and operated by the Nordic Entertainment Group. This service was made available to users in May 2007 to give users a chance to watch their favorite movies and sports events while on-the-go. At one point in history, Viaplay became the online streaming service with the most subscribers in Sweden.

Over the years, Viaplay has been known for streaming movies, TV series, and sports events. Users can choose to subscribe to the service for a month or a year, or simply buy or rent the live event or movie they want to watch. Each of these options have a different cost.

Viaplay has streamed content for most of the disciplines the network has broadcasting rights to. Some of those disciplines have included football competitions, hockey, American football, basketball, golf, motorsports, and more. 

Some of the football leagues covered by this service over the years have included the Dutch Eredivisie, the French Ligue 1, the Danish First Division, the German Bundesliga, the English Premier League, and the Australian A-League. Cup tournaments such as the English League Cup and the English FA Cup have also been available on the platform. Furthermore, tournaments such as the UEFA Champions League and the UEFA Europa League have also been covered on this streaming service for many years.

Users can access all content available on Viaplay on the most popular web browsers, on mobile phones and tablets that work with operating systems such as Android, Windows, and iOS. Certain SmartTVs are also supported, and videogame consoles such as PlayStation 3, PlayStation 4, Xbox 360, and Xbox One have also given users a chance to stream content.