Adidas’ new advertisement for the upcoming World Cup was released recently. The commercial features stars like Lionel Messi, Dani Alves, Mesut Ozil, Luis Suarez, and many more superstars.
The ad attempts to describe the pressure suffered by players in the days and hours leading up to the World Cup in Brazil. While the Argentinian face of adidas is sleeplessy turning in bed, Alves expels anxiety by exercising more.
Adidas released the new colorways for each of their cleats in celebration of the Brazil World Cup
From the left: Dani Alves, Lucas Moira, Lionel Messi, Mesut Ozil, and Sergio Ramos
The commercial includes also a snapshot of Schweinsteiger’s badass training in the woods. Furthermore, stars like Xavi, David Villa and Robin van Persie also make an appearance.
This advertisement is Adidas’ answer to Nike’s “Winner stays.” Unlike Nike, the German brand went for a more serious approach, focusing on the struggles of players and what is required to become a world champion.
Schweinsteiger is training like Rocky, in snow-covered woods
