Juventus’ run of 18 matches unbeaten came to an with a resounding noise on Thursday afternoon. The Old Lady suffered a severe beating through a 4-1 defeat in the hands of Parma... What’s wrong with Juve?

Milos Krasic suffered a bad day with the rest of his Juventus team mates.This is definitely not the kind of result that the club had wished for to kick-off 2011. When Italy’s Serie A experienced a pause due to the winter break, Juventus were 4th in the standings and they still occupy this position despite their defeat.

However, they lost the chance of going 2nd in behind AC Milan right at the end of the referee’s whistle for at least a few hours.

On his return to Turin, Sebastian Giovinco reminded the crowd of his talent has his double inspired Parma to a 4-1 victory. Felipe Melo was flashed an early red card as pressure piled up on Juventus, whereas Quagliarella also had to be stretched off. To sum up, Thursday was a bad day for the Blanconeri.

Re-live the match through highlights below:

What actually went wrong with Juventus? Was it simply bad luck which saw them lose terribly against Parma? Should they be more active and effective on the market in January?

An opportunity for redemption will present itself this coming Sunday for the Old Lady. They will be playing Napoli who are currently above them in the Serie A table. The hunt for the Scudetto is surely not over for Juventus, but results like their loss to Parma should not occur anymore if they want to remain realistic contenders.