V Sport 1

Broadcast Rights

Competitions available on V Sport 1

UEFA Champions League

2024-2027

Viaplay Group has secured exclusive rights to the UEFA Champions League in Denmark and Sweden for the 2024-2027 cycle. This is part of a major deal struck with UEFA for Europe’s top club competitions covering the Nordic region. In Iceland, Viaplay may share coverage with local broadcaster Sýn. The agreement includes over 200 UEFA Champions League games annually, available to stream online via Viaplay’s direct-to-consumer OTT service and partnerships with major telco and TV operators in Nordic countries.

UEFA Europa League

2024-2027

Viaplay Group holds exclusive UEFA Europa League rights from 2024/2025 to 2026/2027 in Denmark, Finland, Norway and Sweden. The rights also extend to Iceland in non-exclusive terms, as Viaplay’s Europa League coverage is shared with local TV network Sýn. Live UEFA Europa League streaming on Viaplay is available across multiple devices via its apps and several TV partners’ platforms, amounting to hundreds of live matches yearly.

UEFA Nations League

2022-2025

UEFA Conference League

2024-2027

Viaplay Group has acquired exclusive UEFA Conference League rights in Nordic countries for the 2024-2027 cycle. The broadcast deal covers Sweden, Denmark, Norway and Finland. Viaplay’s pay-TV networks, widely distributed in territories where it operates, are set to air every game live, with streaming available online and on mobile devices.

More details

All 342 matches from the Europa League and Conference League are part of the package for subscribers.

UEFA Euro Qualifying

2024-2028

World Cup Qualifying

2024-2026

England - Premier League

2022-2028

Nordic Entertainment Group (NENT Group) has acquired multi-platform English Premier League rights in Denmark, Finland, Norway and Sweden, in a deal that runs from 2022 to 2028. Live EPL streaming will be available on Viaplay – the leading online video streaming service in the Nordic region. Live Premier League matches and full replays may also be aired on NENT’s pay-TV and free-TV channels.

More details

The deal marks the first broadcast rights agreement for the Premier League’s cycle starting with the 2022-2023 season, and it also marks the first time a European broadcaster has secured EPL rights for a six-year period.

Germany - Bundesliga

2021-2025

NENT Group has retained its Bundesliga rights in the Nordic region until 2025. The broadcast deal extension will see the pan-Nordic broadcaster air over 300 live German Bundesliga matches on its streaming service Viaplay, every season. Many of these Bundesliga games will also be aired live on NENT Group’s linear television networks.

More details

At least one Bundesliga match will be shown in Ultra HD format every match week. The agreement also includes pan-Nordic media rights to the German Super Cup, 2. Bundesliga and the Bundesliga relegation playoffs. Additional programming will include expert studio analysis in local languages, and match highlights.

Germany - DFB Pokal

2022-2026

France - Coupe de France

2023-2026

Germany - Bundesliga 2

2021-2025

NENT Group will continue to maintain their exclusive rights in Denmark through 2025 as a result of their four-year deal with Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga. Viewers will be able to enjoy many 2. Bundesliga matches over the course of the next four years via Viaplay’s high-def OTT’s live-streaming service, with game-day comments, key match highlights, and analysis all provided in Danish.

Germany - Frauen-Bundesliga

2023-2027

Scotland - Scottish Premiership

2020-2025

Nordic Entertainment Group (NENT Group) has extended its Nordic media rights for the Scottish Premiership in a five-year deal that will run through 2025. NENT Group’s OTT streaming service Viaplay will show 48 matches live from the Premiership every season in Denmark, Finland, Iceland, Norway, and Sweden.

Satellites

What satellites is V Sport 1 available on?

About

V Sport 1 history, coverage, features

V Sport 1 is a Swedish television channel owned and operated by the Nordic Entertainment Group. The channel was launched in 1999 as Viasat Sport 1. After numerous changes in the network, which saw channels emerge and fade into the night, the channel was rebranded to V Sport 1 in 2020.

Over the years, V Sport 1 has been known as one of the top sports channels in the country. Among the many disciplines it has covered, the channel has included football competitions, hockey, American football, basketball, golf, motorsports, and more. Since there are sports-specific channels in the V Sport network, V Sport 1 has focused on covering non-football disciplines. Despite that, V Sport 1 has served as an overflow channel when one or more football games are taking place at the same time.

When it comes to football, V Sport 1 has been involved in covering club competitions such as the UEFA Champions League, the Dutch Eredivisie, the French Ligue 1, the Danish First Division, the German Bundesliga, the English Premier League, and the Australian A-League.

V Sport 1 was launched as a Standard Definition channel, but a High-Definition feed that mirrors the content of the SD version was launched in 2009. Both feeds might still be available in most regions of the country.