TikTok
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About
TikTok history, coverage, features
TikTok is a popular social media platform that allows users to create, share, and watch short-form videos. TikTok was founded in September 2017 by ByteDance before merging with Musical.ly roughly two months later, after the latter was acquired by its parent company for nearly $1 billion. In mainland China and Hong Kong, TikTok operates under the name "Douyin."Since its launch, TikTok has rapidly grown to become one of the largest social media platforms worldwide. While its content primarily revolves around viral trends, music challenges, and creative challenges, sports-related content has also gained significant traction on the platform.
This includes officially licensed content, including deals with Major League Soccer. In October 2024, TikTok made history by streaming an exclusive live Player Spotlight featuring Argentine superstar Lionel Messi during Inter Miami’s Audi 2024 MLS Cup Playoffs Round One Best-of-3 Series.
This marked the first instance of TikTok broadcasting a live soccer game with a focus on a single player. The Player Spotlight, also known as “the Messi Cam,” was available on Apple TV and simulcast on Inter Miami’s official TikTok page as well as on Major League Soccer’s official page.
In addition to live game coverage, TikTok has partnered with MLS to deliver exclusive behind-the-scenes content, granting select content creators access to the league’s players. This multi-year partnership, which began in 2023 and was renewed in 2025, also secured TikTok the rights to live match highlights.
TikTok has also provided content for other major sporting events, including Euro 2020, UEFA Women's EURO 2022, and the 2025 FIFA Club World Cup in partnership with DAZN, as well as coverage of the NFL and PGA Tour.
TikTok is available for free on various internet-connected devices. Users can access the platform through a web browser, but the most popular choice is to download the TikTok app, which is available on Android, iOS, and Windows. Additionally, the platform can be cast to a TV, making it accessible for a wider audience.
Content disclaimer:
The published listings of live, re-aired, and on-demand match and program events published on this website are broadcast by the official rights holders. They are available on various platforms such as terrestrial TV, radio, cable, satellite, IPTV, mobile and desktop apps. Where possible, we will provide links to the streaming events available on the platforms provided by the official broadcasters. Please note that in many cases, a digital subscription or user authentication with a TV or internet provider will be required. We endeavor to provide as accurate and detailed broadcast information as possible. However, broadcast schedules are subject to change at any time. If you find incorrect or missing information, please let us know
The published listings of live, re-aired, and on-demand match and program events published on this website are broadcast by the official rights holders. They are available on various platforms such as terrestrial TV, radio, cable, satellite, IPTV, mobile and desktop apps. Where possible, we will provide links to the streaming events available on the platforms provided by the official broadcasters. Please note that in many cases, a digital subscription or user authentication with a TV or internet provider will be required. We endeavor to provide as accurate and detailed broadcast information as possible. However, broadcast schedules are subject to change at any time. If you find incorrect or missing information, please let us know
