Alternative kits are usually just used by teams as a way to promote their brand around the world, or in some cases, to give fans a sense of continuity regarding their history. This time, Atlético Madrid didn't satisfy their fans after unveiling a strange third kit.
Four Atlético players, including Antoine Griezmann, struck a pose with the new threads, which have the characteristic Atlético stripes in two different tones of blue. Their main sponsor changed its color to yellow, and the kits' shorts were turned white.
Have a look at Atlético's new kit and decide if it's top or not.
The team has already put the third kit on
— Atlético de Madrid (@atletienglish) September 4, 2018
Compra online: https://t.co/yPWAnq29FT
More info: https://t.co/xMvhOAAlaB pic.twitter.com/kyOtfGmHHd
Find out our third kit with Madrid and Neptuno as protagonists! https://t.co/xMvhOAAlaB pic.twitter.com/7Xu7Od1zS1
— Atlético de Madrid (@atletienglish) September 4, 2018
Despite their efforts, fans didn't seem to fancy this effort by Los Colchoneros. Have a look at some of the most scathing comments shared by fans via Twitter.
"In their minds, it looked spectacular"
— Álvaro (@alvaryen) September 4, 2018
"Sell it to Malaga fans."
Vendérselas a los del Málaga
— Ministrola (@ministrola) September 4, 2018
— Salva Dávila (@Salva_Davila) September 4, 2018
— Cris (@Just__Be_Happy) September 4, 2018
"Please delete this blasphemy"
Borrar esta blasfemia.
— Dragonite_Enfuresido (@manuelmc96) September 4, 2018
— 《 Javat 》 (@JavatoCo) September 4, 2018
— susana Hernandez (@susanaHernand36) September 4, 2018