About

10 Drama history, coverage, features

10 Bold Drama (formerly known as 10 Bold) is a free-to-air television channel in Australia, owned by Paramount UK and Australia’s Network 10. Launched in March 2009 as a sports-only channel, it initially featured live matches, documentaries, and sports-themed movies before diversifying its programming.

Originally named One HD at its inception, the channel was later rebranded as “One” in 2011. It adopted the name “10 Bold” in late 2018 following trademark issues with the name “10 Boss”, and rebranded again to “10 Bold Drama” in June 2024.

While 10 Bold Drama started as a channel dedicated to sports, primarily broadcasting the Australian Football League, it began incorporating other content as early as 2011 onwards. Despite the programming and target audience changes over the years, live sports have consistently been a feature of this free-to-air channel.

Over the years, the channel has showcased a variety of sports, including motorsport, MMA, NASCAR, netball, rugby, basketball, and notably, football. Although it aired the 2009-10 Bundesliga season, 10 Bold Drama has since shifted its focus primarily to Australian football, with coverage centered on the A-League Men, A-League Women, and the Australian Cup.

Currently, sports programming is no longer the main focus of the channel. Instead, 10 Bold Drama functions as an overflow channel for Network 10 and also simulcasts sporting events in HD alongside its parent network.

The channel upgraded to high definition (HD) broadcasts in September 2021, though it continues to offer standard definition in certain regions. 10 Bold Drama is available on Network 10-owned and operated stations, and select third-party TV providers, such as Foxtel, also carry the channel.