Although his time at PSG hasn't been up to the standards his fans have become accustomed to, Lionel Messi is nonetheless still a hot commodity as far as brands are concerned.
The 34-year-old Argentinian superstar, who recently won his seventh Ballon d'Or, shocked the world last year with his move from the Camp Nou to the Parc des Princes. Despite having a very subdued campaign for Les Parisiens so far - with only seven goals in 26 appearances for his new club, he has enjoyed success lately off the pitch, namely with the signing of a new sponsorship deal.
According to Reuters, Messi and Socios.com, a fan engagement platform, have signed three year deal worth an estimated $20 million. Although he won't receive cryptocurrency payments, he'll feature in numerous different brand activations as an ambassador, especially with regards to promotional campaigns.