It is official: the recently concluded English top-flight season is the most-watched campaign in history in the USA.

The 2023-24 Premier League season wasn't just thrilling on the pitch; it also captivated American audiences like never before. NBC Sports, the official broadcaster in the USA, reported record-breaking viewership across all platforms, with the recently concluded campaign being the most watched in the United States in history.

The season's total audience delivery (TAD) reached a staggering 546,000 viewers per match window, a significant 4% year-on-year increase, surpassing the 541,000 average audience record set in 2015-16. This surge in viewership can be attributed to several factors. 

First of all, the top of the table remained fiercely contested throughout the season, with Manchester City and Arsenal locked in a battle for supremacy. This captivating narrative kept fans on the edge of their seats, tuning in week after week to witness the dramatic unfolding of the championship fight.

The battle for the Premier League trophy went down to the wire, with the Cityzens and the Gunners neck-and-neck until the final whistle on the last day. Guardiola's men ultimately claimed a record fourth consecutive title. However, this drama kept American audiences glued to their screens, with the season finale attracting a record 2.9 million viewers – the previous record for most viewers on the season's final day was 2.7 million back in 2022.

Peacock, NBC's streaming service which streams all 380 matches each season, also played a pivotal role in the viewership growth. Several Premier League matches streamed on Peacock surpassed the million-viewer mark, including the clash between Arsenal and Liverpool that drew 1.15 million viewers. Additionally, Manchester City vs. Arsenal made history after 2.12 million viewers tuned in – the first English-language broadcast to ever reach that milestone.

If that was not enough, eight Peacock exclusive matches averaged at least 800,000 viewers. Additionally, viewers streamed 28 percent more minutes than last season

NBC has held the Premier League's US rights since 2013. In 2021, the pair agreed to a renewal worth $2.7 billion, thus extending its contract until the end of the 2027-28 season.

DID YOU KNOW: Six of the seven most-watched Premier League games in the States came from the recently concluded 2023-24 season.

*All figures are from the Premier League's official website