FIFA legends and other stars will attend the unveiling hosted by the owners of the TV and streaming rights for the first competition hosted by three countries.

The 2026 FIFA World Cup will be a once-in-a-lifetime experience, and the official broadcasters in the United States will make sure all fans in the country get the kind of coverage they deserve.

With that in mind, Telemundo and Fox Sports, who own the broadcast rights for the tournament set to be played in the U.S., Mexico, and Canada, will present the #WeAre26 brand for the FIFA World Cup North America.

The ceremony will have some stellar appearances, including the presence of former USMNT international Alexi Lalas, two-time FIFA Women's Player of the Year winner Carli Lloyd, Emmy award nominee Ana Jurka, and Emmy award winner Andrés Cantor as part of Telemundo's team for the competition. Special guests from all three host countries will also participate in this event.

Fans across the United States will have the chance to watch this event both in English and Spanish, as Fox Sports 1 and Universo will air the content from the hour-long event simultaneously, starting at 10:45 p.m. ET on May 17.

The World Cup set to be played in 2026 will be the biggest single-sport event of all time, with three countries set to host 48 teams in sixteen cities. The title will be determined after 104 games have been played in the tournament.