Since arriving in England on a transfer from Borussia Dortmund, Erling Haaland has been one of the most talked about players in Europe. The Norwegian international first burst onto the scene following his nine-goal haul during a 12-0 demolition of Honduras during the 2019 FIFA Under-20 World Cup, and has been breaking records left and right since securing a $61 million move to Manchester City in the summer of 2022.
With a whopping 27 goals to his name and plenty of matches still left to go in the 2022/23 Premier League season, it's safe to say that Haaland looks set to win the Golden Boot, which would make him among the youngest recipients of that prize in recent times. As such, given his star billing, it is no surprise that many corporations would be keen on having him on their books as a sponsor, including boot manufacturers Adidas, Puma, and Nike.
According to reports, it's Nike who have won the race for his signature, with the American conglomerate beating offers from German duo Adidas and Puma by tabling a deal that would see Haaland earn approximately $24 million per year. Haaland has worked with Nike before, but his previous contract ended in January 2022, which is why he has been seen wearing different boots during his time in the Premier League.