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Sterling switches from Nike to New Balance

Manchester City star Raheem Sterling switches boot sponsors

May 20, 2021 By Michelle Bonsu
The English international will now be represented by New Balance after switching his boot sponsor from Nike.

Raheem Sterling recently won another Premier League title with Manchester City and is preparing to take part in his first Champions League final in less than two weeks' time. Plus, of course, there's the EURO 2020 tournament coming up this summer.

In short, it's safe to say that things are going pretty well for the English international this year on the pitch.

Off the pitch, things are also going pretty swimmingly, too. Although his boot deal with Nike ended last year, the 26-year-old hasn't found it difficult to secure a new sponsor. In fact, Puma were reportedly prepared to pay over $140 million (£100 million) to secure his signature, but nothing came to fruition.

But no worries - Sterling now has a new sponsor: American company New Balance. While the financial details of his contract haven't been made public, he'll be rocking New Balance's New Balance Furon v6+ boots on the pitch and will also be involved in creating unique content for the company, which includes lifestyle products and other signature items.

Check out Sterling's new deal with New Balance in this cool promo video here:


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