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Man Utd lose massive sponsorship deal

Man Utd lose massive sponsorship deal worth over $280 million due to fan protests

May 11, 2021 By Michelle Bonsu
As a result of the recent fan protests, Manchester United have now lost out on a massive sponsorship deal worth over $280 million (£200 million).

Turns out that Manchester United fans' protests had a lot more impact than just causing the delay of the clash between the Red Devils and Liverpool and Manchester United's withdrawal from the European Super League.

Rather, it's hit Manchester United where it really hurts: their wallet.

How much so? Well, according to new reports, to the tune of an eye-popping £200 million ($281.6 million).

According to English publication The Observer, United, who, as we all know, are currently owned by the Glazer family, who are growing more and more unpopular by the day amongst Red Devils supporters, were in the process of negotiating a very lucrative ten-year contract with The Hut Group (THG), an e-commerce firm who owns the brand Myprotein.

Myprotein was set to basically become the new training kit sponsor for Manchester United, replacing Aon starting from July 1st, and this deal would last for the next decade, bringing in hundreds of millions of pounds (or dollars) for the Red Devils.

But, following the massive fan protests on May 2nd, THG decided on May 7th that it wasn't best to go ahead with the deal. As per the report, the company was apparently concerned that as they themselves as a Manchester-based business, they could also become targeted by angry supporters for doing business with the club who are still under Glazer ownership.

This means that Man United will have to find a replacement for Aon, as their deal with the financial services firm is set to expire on June 30th.


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