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Reactions to new 'OL Reign' logo

NWSL: Reactions as new 'OL Reign' logo surfaces

January 31, 2020 By Juan Aguerrevere
New owners, new manager and now, a new logo. Seattle’s Reign FC new owners filed a trademark and badge design on Jan. 27 according to the U.S. Patent and Trademark Office database that was updated on January 31. It is likely that the logo will change and will only keep its shield.

Since the OL Groupe takeover, there has been plenty of change followed by the backlash. But despite the criticism, Reign FC's new chairman Jean-Michel Aulas keeps pushing change for his new brand.

The first change was, of course, the takeover by Aula's business group followed by the hiring of French manager, Farid Benstiti. This appointment set the whole Reign FC community on fire due to past allegations of him disparaging USWNT member Lindsey Horan for her body appearance during her time at PSG.

Now, the community is back in flames after news surfaced about a logo change. The design submitted can only be seen in black and white, so this gives no indicator of what the colors will be. They might keep the current colors or go with Olympique Lyonnais traditional dark blue, white and red. The font is similar to the old Reign FC font and the lettering has been changed to "OL Reign." Under the lettering is a design of a lion facing left.

Nonetheless, the OL Groupe is back with another change and it's time to grab some popcorn, kick back and enjoy the reactions of people in social media.

Fans clearly can't stand it.

This fan is either plastic or doing everything she can – even proposing the idea to stop supporting her club – to keep the original logo.

Sorry to break it to you but it is a big cat-themed crest.

Now we have four lions… Yay?

Joshua has the most elaborate and correct tweet of them all. Well done man!

Financial takeover vibes…

The French find it "interesting."

It's official. New graphic game, "weak." Thank you, Lewis, for closing this chain of tweets with style.


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