Univision Deportes’ presentation of the two semifinal matches of FIFA World Cup Brazil 2014™ set new ratings records, delivering its most-viewed World Cup semifinal round matches ever, averaging 5.6 million Total Viewers and 2.7 million Adults 18-49 for Brazil vs. Germany and Argentina vs. Netherlands. Univision Deportes’ coverage bested the previous semifinal high set on 7/7/10-7/8/10 by +34% among Total Viewers and +18% among Adults 18-49. The two matches rank as the two most-viewed semifinal matches in Univision Deportes history, averaging 5.8 million Total Viewers for Brazil vs. Germany and 5.4 million Total Viewers for Argentina vs. Netherlands. The matches aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Tuesday, July 8, and Wednesday, July 9, 2014.
• Unvision Deportes’ coverage of the 2014 World Cup has reached nearly 78 million Total Viewers.
• Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +38% among Total Viewers and +25% among Adults 18-49 through 62 matches.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.
LOCAL HIGHLIGHTS:
During the semifinal match between Argentina and Netherlands (4:00 p.m.-6:45 p.m. ET), Univision stations out-delivered the same match on ESPN among:
• Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
In fact, the Univision station had more than twice the audience of ESPN among Total Viewers in Houston; and in Dallas among Adults 18-49.
During the 2014 World Cup round of semifinal matches Univision stations delivered higher viewership than ESPN among:
• Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
• Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
Univision stations delivered strong growth for the 2014 World Cup semifinals compared to the 2010 semifinals among:
• Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix
• Adults 18-49 in Houston, Dallas and Phoenix
• Adults 18-34 in Los Angeles, Houston and Dallas
Source: The Nielsen Company, NSI, (07/09/14), Argentina vs. Netherlands game time 4:00 p.m. - 6:45 p.m. ET (match time). Live games across time zones. Semifinal comparisons based on program average impressions (7/8/14-7/9/14 vs. 7/6/10-7/7/10). Live +SD.
DIGITAL HIGHLIGHTS:
• The 2014 World Cup Argentina vs. Netherlands semifinal match received 1.2 million live stream views on July 9, 2014, becoming Univision Digital’s most watched match since the Round of 16.
• On Wednesday, July 9, 2014, Univision Digital recorded its third highest day ever for page views, driven by galleries showing images from the Argentina vs. Netherlands match.
• On July 9, 2014 the Univision Deportes app ranked as the No. 2 free sports app in the Google Play Store for a seventh consecutive day.
• The Univision Deportes app has consistently ranked among the top three free sports apps in the Google Play Store since June 12, 2014, the start of the 2014 World Cup.
Sources: Adobe Analytics and Distimo.
SOCIAL HIGHLIGHTS:
• Univision’s airings of the Argentina vs. Netherlands World Cup semifinal match on Wednesday, July 9, 2014, was the No. 1 program across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets.
• Also on the day of the matches, Univision was the No. 1 Network across all English and Spanish language broadcast networks in terms of unique authors, Tweets and Tweets/unique beating CBS, FOX, NBC and ABC.
