Univision Deportes’ presentation of the first day of quarterfinal matches of FIFA World Cup Brazil 2014™ set new ratings records, delivering its most-viewed day of quarterfinal World Cup matches ever, averaging 5.1 million Total Viewers and 2.7 million Adults 18-49. The matches featured France vs. Germany and Brazil vs. Colombia. Friday’s coverage bested the previous quarterfinal daily high set on 7/3/10 (Paraguay-Spain, Argentina-Germany) by +19% among Total Viewers and +3% among Adults 18-49. The matches aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Friday, July 4, 2014.
• Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +40% among Total Viewers and +27% among Adults 18-49 through 58 matches.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data.
LOCAL HIGHLIGHTS:
France vs. Germany
During the quarterfinal match between France vs. Germany (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station among:
• Total Viewers and Adults 18-49 Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
• Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix
Univision stations outdelivered the same match on ESPN2 among:
• Total Viewers in Los Angeles, Miami, Houston and Dallas
• Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
In fact, the Univision station in Miami had more than three times the audience of ESPN 2 among Total Viewers and Adults 18-34 and more than four times ESPN2’s audience among Adults 18-49.
Brazil vs. Colombia
During the quarterfinal match between Brazil vs. Colombia (4:00 p.m.-6:00 p.m. ET), Univision was the highest rated broadcast station among:
• Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
Univision stations outdelivered the same match on ESPN2 among:
• Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix
• Adults 18-34 in Los Angeles, New York, Miami, Dallas and Phoenix
In fact, the Univision station in Miami had more than twice the audience of ESPN2 among Total Viewers, Adults 18-49 and Adults 18-34; and in Houston, the Univision station had more than twice ESPN2’s audience among Adults 18-49 and Adults 18-34.
The Brazil vs. Colombia match was the highest viewed World Cup quarterfinal match since the market went LPM among Total Viewers and Adults 18-49 in Miami, Dallas and Sacramento and among Adults 18-34 in Dallas and Sacramento. In fact, in Miami the match was the No. 2 program on the Univision station since the market went LPM in 2008.
Source: The Nielsen Company, NSI, (07/04/14), France vs. Germany game time 12:00 p.m. - 2:00 p.m. ET, Brazil vs. Colombia game time 4:00p.m. – 6:00 p.m. ET (match time). Live games across time zones. Most viewed program ranking based in program average impressions. Live +SD.
DIGITAL HIGHLIGHTS:
• 20 for 20: Twenty days into the 2014 World Cup, Univision Digital has recorded its top twenty most trafficked days ever.
• The Brazil vs. Colombia and France vs. Germany matches are the most mobile driven live streams of the 2014 World Cup so far, 89% of the Brazil vs. Colombia live streams and 86% of the France vs. Germany live streams came from the Univision Deportes app.
• The Univision Deportes app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.
Source: Adobe Analytics and Distimo.
SOCIAL HIGHLIGHTS:
• Univision’s airings of the Brazil vs. Colombia and France vs. Germany World Cup quarterfinal matches on Friday July 4 were the No. 1 and No. 2 programs, respectively, across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets.
• Also on the day of the matches, Univision was the No. 1 Network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating NBC, ABC, FOX and CBS.
