Changing a club logo is nothing out of the blue in the football world. Atletico Madrid did just that – design a new crest – not too long ago, a move which has been undertaken by most clubs at one point or two in their history.
Redesigning a logo usually doesn't involve anything drastic – just retouching the current badge that fans have come to love. Juventus decided on doing the exact opposite, however.
The Italian giants got rid of their famous crest – the black and white stripes inside an oval-like shape with “Juventus” written in it. The club’s name stays, but it adopts a more simplistic, modern look with the letter “J” in it.
The Bianconeri, who will put this new logo into use from July 2017, claim (as per their official website) it “represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto – the symbol of victory – and the iconic J for Juventus”.
However, fans were not too happy about the new look. Many made fun of the logo on Twitter, whilst others just couldn’t understand what was wrong with the previous logo to warrant this new logo.
OFFICIAL: The new Juventus logo. pic.twitter.com/ygwS3davAl
— Transfer Related (@TransferRelated) January 16, 2017
BREAKING: Juventus release new logo.
— Footy Accumulators (@FootyAccums) January 16, 2017
I prefer the old one to be honest...Thoughts? pic.twitter.com/YpqJhb1i6M
Juventus have changed the logo to this pic.twitter.com/2i4Ao3Wsae
— Bateson87 (@bateson87) January 16, 2017
Juventus' first mistake is calling it a 'logo'. Football clubs have crests/badges, business's have logos.
— Jimmy (@EntireDesign_) January 16, 2017
Juventus have unnecessarily decided to change their logo. Not a fan pic.twitter.com/l9zwA9Exo5
— Simon Peach (@SimonPeach) January 16, 2017
Juventus have unveiled their new logo... What on earth was wrong with their previous one?! pic.twitter.com/5h3EhvLqsy
— Coral (@Coral) January 16, 2017
Juve's new logo pic.twitter.com/JCx4pGmQ2r
— Troll Football (@TrollFootball) January 17, 2017
I really don't know how to feel about the new logo it's nice but the old one was perfect enough #Juventus
— ΚøiΚøi |-/ (@Super_KoiKoi) January 17, 2017
the new logo tells me this is the juventus brand and we are customers, not fans.
— nico (@JuventusCrazy) January 16, 2017
#Juventus old logo vs. new one - I know which one I prefer! pic.twitter.com/kS0pPJAhpB
— Daniella Matar (@DaniellaMatar) January 16, 2017
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