The two teams that will meet in tonight’s final at the HSH Nordbank Arena do not compare in terms of turnover with Atlético, boosted by large crowds at their Vicente Calderón Stadium, generating £84 million per year compared to Fulham’s £32 million, according to research by Sport+Markt.
Fulham earn more in television rights income but less in matchday revenues at their small Craven Cottage ground despite 93 per cent attendance at domestic league games.
The English club has earned £3.9 million from its run to the final of the Europa League, formerly known as the Uefa Cup, which began last July, while Atlético have profited to the tune of £2.8 million having joined the competition at the last 32 stage.
The Spanish team dropped into the Europa League after finishing third in their group in the Champions League, Europe’s top clubs competition, which earned it £6 million.
Sport+Markt estimates that Atlético have 800,000 fans in Spain while Fulham have 210,000 supporters in England and claims that the London club stands to benefit more from tonight’s final with success valued at £1 million.
Gareth Moore, UK and Ireland director of Sport+Markt, said: “Winning the final would open new opportunities for Fulham to increase its awareness abroad, attracting more fans and sponsors and continuing the path of growth towards more successful economic achievements.”
