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Liverpool pre-season media rights being pitched
New deal to sell the media rights for four Liverpool FC pre-season friendly matches.
Rights agencies Kentaro and Pitch International have agreed a new deal to jointly sell the media rights for four Liverpool FC pre-season friendly matches.
Between July 22 and August 8, Liverpool play the Thai national team in Thailand, the Singapore national team in Singapore, FC Lyn Oslo in Norway, and Atletico Madrid at Anfield.
The rights add to Kentaro's pre-season football portfolio which already includes the Emirates Cup – featuring Arsenal, Atletico Madrid, Glasgow Rangers and Paris St Germain – as well as matches involving other top English Premier League teams, including Chelsea and Manchester United.
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