Time zone: US/Eastern | Register | Login
Search:

Brazil vs USA helped Women’s Football grow through ESPN audience records

Angela Asante, July 13 2011,
Thanks to ESPN, the 2011 FIFA Women’s World Cup in Germany can be enjoyed by millions of viewers in the United States.
USA's quarter-final match against Brazil will remain historical as it hit records on ESPN.
USA's quarter-final match against Brazil will remain historical as it hit records on ESPN.
Related Content:

France
USA
Related Articles: ESPN, ESPN3.com, Brazil, France, USA
Records were set last weekend. Following the exit of top side Brazil, how well can World Cup favorites USA contribute in boosting ESPN’s audience at home with 2 match-days left?

Pia Sundhage’s team can be congratulated already for the growth of the women’s game among American viewers through ESPN. It has been reported by the Nielsen Company that 3.89 million people followed USA’s thrilling quarter-final victory over Brazil last Sunday.

This match eventually ranks as the 3rd most followed women’s football encounter in the USA. In terms of USA HH rating, the top 5 areas that marketed July 10’s Brazil vs USA match were the following:

Washington, D.C. with a 4.4 HH rating, San Diego with a 4.2 HH rating, Baltimore with a 4.0 HH rating, Cincinnati with a 3.8 HH rating and Albuquerque with a 3.8 HH rating.

Over the 28 matches played so far (before the semis), however, the ratings go as follows:

Baltimore with 1.1, Washington, D.C with 1.0, San Diego with 1.0, Cincinnati with 1.0 and Greensboro, N.C with 1.0 as well.

Brazil vs USA also created a new record on ESPN3.com. It captured the highest number ever of unique viewers (220,000) for a women’s sporting tournament. Those 220,000 unique viewers reportedly lasted for almost 60 minutes of the quarter-final match.

France vs USA and Japan vs Sweden come up later today. In what is arguably the most attractive fixture of the day, the United States are the hot favorites to win the 2011 FIFA Women’s World Cup but the final has not been reached yet.

France, in the meantime, are looking to build on their own strength—and perhaps on mistakes from the Americans—to live their dream of playing in Frankfurt come July 27. For the sake of the development of women’s football across the media, many may avidly defend their reason to back the United States’ 2011 World Cup ambition of clinching the trophy.

France vs USA

Date: Wednesday, 13 Jul 2011
Time: 12:00 ( US/Eastern )
Competition: FIFA Women's World Cup
Live/Repeat: Live

Related Articles

Member Sign In »

Username Password
Forgot Password | Remember
Not a Member Yet? Register Now