Telemundo Deportes’ “Rumbo al Mundial” World Cup Qualifier between Trinidad & Tobago and Mexico, broadcast on Tuesday, March 28 at 7 pm ET, delivered 1.75 million total viewers and 937,000 adults 18-49, according to Nielsen. Locally, Mexico’s 1-0 win over Trinidad & Tobago ranked as the most watched show in the time period in Los Angeles, Houston, Chicago, San Francisco, and Phoenix, among adults 18 to 49, regardless of language. The much anticipated match reached a cumulative audience of 3 million viewers in Telemundo and nearly 600,000 in Universo.
The Panama vs. USA match that aired following Mexico’s win, at 10 pm ET, delivered 1.4 million total viewers and 811,000 adults 18-49. Locally, the USA’s 1-1 tie against Panama ranked as the most watched show in Spanish-language television in its time period among Adults 18-49 in Los Angeles, Philadelphia, Denver and Boston.
Across TelemundoDeportes.com and the Deportes En Vivo App, Trinidad & Tobago vs. Mexico generated over 24,000 livestreams. The Panama vs. USA generated 14,500 livestreams, becoming the most livestreamed non-Mexico Qualifier for the World Cup, surpassing Trinidad y Tobago vs. USA match fromn November 17, 2015 (13,500 livestreams). On social media, Telemundo Deportes was #1 in terms of social actions among all Spanish-language sports television networks, on Tuesday, March 28. During that day, Telemundo Deportes reached 8.2 million global users and generated 946,000 native video views on Facebook, of which 527,000 were Facebook Live.
After last night’s action, Mexico moves back to the top of the CONCACAF hexagonal leading the table with ten points. Costa Rica’s tie with Honduras leaves them in second place with seven points while Panama and USA take the third and fourth place with five and four points respectively.
Telemundo Deportes’ “Rumbo Al Mundial” coverage returns to Universo in June as the final round of the CONCACAF World Cup qualifying continues. On June 13, the network will present live coverage of the Panama vs. Honduras and Costa Rica vs. Trinidad & Tobago matches. The games will also be available via the Telemundo Deportes EN VIVO app and TelemundoDeportes.com
Telemundo Deportes, one of the leading providers of sports content in Spanish in the United States, is home to two of the world's most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, the Premier League, and every game of the Liga MX (the Mexican League) in which Pachuca plays at home. Telemundo Deportes is also home to “Boxeo Telemundo Ford,” the #1 boxing program in Spanish, and “Titulares y Más,” the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.
