In past seasons, this fixture usually tended to be a pretty straight forward one for the Bianconeri, who have enjoyed a largely unchallenged dominance of Serie A for the past four campaigns whilst Atalanta have repeatedly flirted with relegation after returning to the top flight back during the 2010/2011 season.
However, this time around, it's La Dea who are sitting just outside a Europa League spot whilst reigning champions Juventus are just four points away from relegation-threatened Hellas Verona.
Juventus
After winning four straight Scudetti, fans were hopeful that their team will make it five this coming May. The Bianconeri had a very successful last season both domestically and in Europe, including making it to the Champions League final.
However, this summer did bring about a lot of change, with three key players departing and a whole crop of new faces being brought in. Injuries and a lack of cohesion between players certainly has not helped Massimiliano Allegri's cause, but at the end of the day, it's the results that count - and winning is something they desperately need to start doing.
Juve will be coming into this match having being held to an interesting, yet scoreless 0-0 draw with Inter in the Derby D'Italia and followed that up with another stalemate against Borussia Moenchengladbach in mid-week Champions League action.
Out of their eight league matches, they have lost three, drawn three, and won just two. Their usually stingy back-line has conceded eight so far - or an average of a goal a game. Whilst this is not necessarily something to sound alarm bells, their offense has been quite blunt, with a measly nine goals contributed so far.
Allegri, fortunately, will have most of his squad available with the exception of Martin Caceres and Stephan Lichtsteiner. It will be interesting to see if young Argentinian starlet Paulo Dybala is finally given a start, especially as his other attacking options have been rather dull and ineffective in front of goal.
Yet, interestingly, despite their quagmire, this is not an unfamiliar situation for Juventus.
During the 1972/1973 and 1980/1981 seasons, they started in the exact same vein - two wins out of their first eight matches. And the outcome? They were crowned Scudetto champions that May. No other team has been able to achieve this, but they will obviously need to improve rapidly if they want to pull off yet another great escape, which must start with a vital win against La Dea in Turin on Sunday afternoon.
Atalanta
With the exception of Marcelo Estigarribia, La Dea coach Edy Reja will have a full-strength squad at his disposal and will likely use the same players that featured in the 3-0 win over Carpi. The team are in an excellent run of form, with just one loss from their past seven games; the other six finished as four wins and two draws. Atalanta were on the losing end of both meetings with Juventus last season, and have not beaten La Vecchia Signora since 1989.
Since then, they have drawn three and lost 15. All in all, the two teams have met 112 times across all competitions, with 62 wins for Juve, a minute 13 for Atalanta, and 37 stalemates. Although Juve are struggling, Atalanta still will want to be wary of their hosts - and this does not only have to do with the historical advantage. In their last 12 Serie A meetings against the Nerazzurri in Turin, they have always scored, and in half of those games, were able to shut their opponents out.
However, Juve's defense have conceded at least one goal in their last seven consecutive home matches. The last time they fared worse was back between the 2010/2011 and 2011/2012 seasons, the latter of which resulted in them winning the Scudetto.
Both teams will face a tough task tomorrow afternoon. For Atalanta, it will be hopefully overcoming their long-standing frustration when it comes to playing the Bianconeri. And for Juventus, if they want to have any hope of making it into a top three spot - let alone a Scudetto-winning place - they need to re-find their winning ways, and that should start with this match.
Will Atalanta finally get some revenge on Juventus? Or will the hosts bounce back with a morale-boosting win?
Serie A fans won't want to miss this one whilst waiting for the blockbuster clash between Fiorentina and Roma later on Sunday, so make sure you bookmark our special Juventus vs. Atalanta match page for viewing times and options for your specific location.
Match details, result and original broadcast info
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