Topics: Adidas, Lionel Messi, Barcelona, Argentina
The campaign challenges you to make your own path to create your own game. Messi earns more than $20 million a year from sponsors

Lionel Messi is called by many as the best football player to ever lived. Almost every week with Barcelona he mesmerizes fans, the opponents and the players from his own team. People want to meet him and in other cases, be exactly like La Pulga. In a new Adidas campaign, Messi does not encourage that from happening.

The ad is called "Unfollow". The video shows Messi doing tons of great plays and leaving his opponents behind. People sharing everything he does on social media and praising Leo for what he does on the pitch. Creating memes, sharing videos and other kinds of rituals that big Messi fans do on a daily basis.

WATCH: Make Messi proud by unfollowing him 

Messi has a very big fanbase on social media. In Facebook he just reached 80 million followers. He does not have a Twitter account but he does use Instagram regularly. 23 million people follow Leo on that social media site alone. 

Adidas has been behind Leo almost every step of the way since he was a kid. La Pulga earns more than $20 million a year from everything he does for publicity, and the brand of the three stripes is a big part of that income. 

In this new ad, Messi encourages the younger generations and everyone that is in love with the sport of soccer to stop being like him and create their own history instead. The idea comes from the fact that no one ever created anything new by trying to be someone else.

If upcoming players want to be the next big thing, they must look to create their own legacy and not imitate what the four-time Ballon d'Or winner has already accomplished. Unfollow means just that, unfollow Messi and try to create your own story. 

Leo makes Adidas proud