Univision Deportes’ presentation of the Brazil vs. Germany semifinal match of FIFA World Cup Brazil 2014™ delivered its most-viewed World Cup semifinal match ever, averaging 5.8 million Total Viewers and 2.9 million Adults 18-49. The match bested the previous semifinal high set on 7/7/10 (Germany-Spain) by +37% among Total Viewers and +24% among Adults 18-49. The match aired on the Univision Network, which was simulcast on UnivisionDeportes Network (UDN), on Tuesday, July 8, 2014.
• Viewership for Brazil vs. Germany increased every half hour during the match, starting at 4.9 million Total Viewers at the kickoff of the match and peaking at 6.7 million Total Viewers during the final hour.
• Univision Deportes 2014 World Cup audience has reached nearly 76 million Total Viewers through 61 matches.
• Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +38% among Total Viewers and +25% among Adults 18-49 through 61 matches.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.
LOCAL HIGHLIGHTS:
Brazil vs. Germany
Univision stations out-delivered the same match on ESPN (4:00 p.m.-6:00 p.m. ET) among:
¡¤ Total Viewers in Los Angeles, Miami, Houston, Dallas and Phoenix
¡¤ Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
¡¤ Adults 18-34 in Los Angeles, Miami, Houston, Dallas, and Phoenix
In fact, the Univision station in Miami had more than twice the audience of ESPN among Total Viewers and Adults 18-49; and in Houston, the Univision station had more than twice ESPN’s audience among Total Viewers.
The Brazil vs. Germany match was the most matched Univision World Cup semifinalmatch since the market began LPM measurement* among:
¡¤ Total Viewers in New York, Miami, Houston, Chicago and Phoenix
¡¤ Adults 18-49 in Phoenix
¡¤ Adults 18-34 in Dallas
Source: The Nielsen Company, NSI, (07/08/14), Brazil vs. Germany game time 4:00 p.m. - 6:00 p.m. ET (match time). Live games across time zones. Most viewed match ranking based on program average impressions. Live +SD. * Year market began LPM measurement: 2004: New York/Chicago, 2007: Houston, 2008: Miami/Phoenix.
DIGITAL HIGHLIGHTS:
• The 2014 World Cup semifinal match Brazil vs. Germany match received 745k live stream views on July 8, 2014 becoming Univision Digital’s most watched match since the Round of 16.
• On Tuesday, July 8, 2014 Univision Digital recorded its second highest day ever for page views, driven by photo galleries about the Brazil vs. Germany match.
• On July 8, 2014 the Univision Deportes app ranked as the No. 2 free sports app in the Google Play Store for a sixth consecutive day.
• The Univision Deportes app has consistently ranked among the top three free sports apps in the Google Play Store since June 12, 2014, the start of the 2014 World Cup.
Sources: Adobe Analytics and Distimo.
SOCIAL HIGHLIGHTS:
• Univision’s airing of the Brazil vs. Germany World Cup semifinal match on Tuesday, July 8, 2014 was the most social program of all time on Univision in terms of Tweet volume.
• The Brazil vs. Germany match was the No. 1 program across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets.
• Also on the day of the matches, Univision was the No. 1 Network across all English and Spanish language broadcast networks in terms of unique authors, Tweets and Tweets/unique beating NBC, ABC, FOX and CBS.
