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This article appeared at broadcastermagazine.com
Incredible numbers for a "hockey-mad" nation. Maybe football (ok soccer if you prefer) has finally "arrived" in this country. I've yet to meet anyone who DIDN'T watch the final.
Changed days indeed......
"CTV's Coverage of World Cup Final Peaks at 4-Million Viewers
When Italy's Fabio Grosso lined up his historic
penalty kick, a record 4 million Canadians were watching in anticipation. When his Cup-winning goal lifted Italy into the history books, it capped the most watched World Cup game ever in Canada. BBM reports a new single-game record as a national average audience of 2.84 million Canadians watched the final on CTV yesterday.
Nielsen Media Research data also confirms the audience set a new World Cup record in Canada, reporting a 98 per cent increase in viewership since
2002 (1.08 million on CBC) and surpassing the previous high set in 1998 by 38 per cent (1.55 million viewers on TSN). In Toronto-Hamilton, only two sporting events - the Superbowl and Game 7 of the 2006 Stanley Cup Final - were seen by more Canadians this year.
In all, an estimated 1.2 billion people, or 17 percent of the world's population, is reported to have watched yesterday's final.
- TSN live coverage of the July 4 Quarter-final match featuring England vs. Portugal attracted 1.567 million viewers, surpassing all previous World Cup audiences in Canadian television history
- Sportsnet attracted its largest audience of the tournament with 1.180 million viewers for Semifinal 1 featuring Germany vs. Italy
- Sportsnet's live coverage of the 3rd Place Game between Portugal and Germany attracted 761,000 viewers, a 60 per cent over 1998 (the previous high)
- TSN's and Sportsnet's combined average audience for live tournament broadcasts is 508,000 over 63 games, a 52 per cent increase over 1998 (the previous high)
- TSN's live average audience over 31 games is 524,000 viewers, a 57 per cent increase over the 1998 average (the previous high)
- Sportsnet's live average audience over 32 games is
495,000 viewers, a 48 per cent increase over the 1998 average (the previous high)
This year's tournament marked the first time in Canada that all 64 games were televised live and in High Definition."
Incredible numbers for a "hockey-mad" nation. Maybe football (ok soccer if you prefer) has finally "arrived" in this country. I've yet to meet anyone who DIDN'T watch the final.
Changed days indeed......
"CTV's Coverage of World Cup Final Peaks at 4-Million Viewers
When Italy's Fabio Grosso lined up his historic
penalty kick, a record 4 million Canadians were watching in anticipation. When his Cup-winning goal lifted Italy into the history books, it capped the most watched World Cup game ever in Canada. BBM reports a new single-game record as a national average audience of 2.84 million Canadians watched the final on CTV yesterday.
Nielsen Media Research data also confirms the audience set a new World Cup record in Canada, reporting a 98 per cent increase in viewership since
2002 (1.08 million on CBC) and surpassing the previous high set in 1998 by 38 per cent (1.55 million viewers on TSN). In Toronto-Hamilton, only two sporting events - the Superbowl and Game 7 of the 2006 Stanley Cup Final - were seen by more Canadians this year.
In all, an estimated 1.2 billion people, or 17 percent of the world's population, is reported to have watched yesterday's final.
- TSN live coverage of the July 4 Quarter-final match featuring England vs. Portugal attracted 1.567 million viewers, surpassing all previous World Cup audiences in Canadian television history
- Sportsnet attracted its largest audience of the tournament with 1.180 million viewers for Semifinal 1 featuring Germany vs. Italy
- Sportsnet's live coverage of the 3rd Place Game between Portugal and Germany attracted 761,000 viewers, a 60 per cent over 1998 (the previous high)
- TSN's and Sportsnet's combined average audience for live tournament broadcasts is 508,000 over 63 games, a 52 per cent increase over 1998 (the previous high)
- TSN's live average audience over 31 games is 524,000 viewers, a 57 per cent increase over the 1998 average (the previous high)
- Sportsnet's live average audience over 32 games is
495,000 viewers, a 48 per cent increase over the 1998 average (the previous high)
This year's tournament marked the first time in Canada that all 64 games were televised live and in High Definition."