Prima Cool TV is owned and operated by Prima TV, controlled by the parent company Modern Times Group - MTG Group. The channel broadcasts free-to-air in the Czech Republic and is geared towards the young male Czech audience. The channel reaches aproximately three-quarters of Czech households. The channel is available Terrestrialy as well as on Cable and Satellite television in the Czech Republic.
MTG Group has acquired the live broadcast coverage for 2012-15 UEFA Champions league for free-to-air tv as well as the exclusive rights to pay-television, mobile and internet platforms in the Czech Republic.
MTG Group has acquired the live broadcast coverage for 2012-15 UEFA Champions league for free-to-air tv as well as the exclusive rights to pay-television, mobile and internet platforms in the Czech Republic.