Setanta Sports is launching a pay-TV sports channel on the Foxtel platform in Australia.
The channel will join Foxtel on October 9 under the ‘open access regime’, which means that Setanta can join the platform but Foxtel does not have to sell Setanta as part of its service. Foxtel subscribers who want Setanta will have a direct contract with the broadcaster.
The Foxtel platform is using the Setanta deal to show that the ‘open access regime’, which was modified in a March 2007 deal with the Australian Competition and Consumer Commission, is successful. (Read full article…)