Live coverage of this season’s Asian Football Confederation (AFC) Champions League will increase by sixty per cent on last year due partly to its newly revamped format.

World Sport Group (WSG) is the exclusive marketing and television arm of the AFC. Matches of the AFC Champions League - the region’s top club competition – was first launched six years ago and kicked off last week with a new format to increase the level of competition for the region’s top clubs.

President of WSG for South Asia and Australia Mark Hardess said: “In addition to the new format, this significant increase in broadcasters’ demand for television coverage also reflects the growing popularity of the AFC Champions League across the region.”

“With wider coverage through both television and broadband, Asian football fans everywhere will be able to follow all the action live on television or online.”

The tournament will be broadcast on cable and terrestrial networks in Australia (Fox Sports), China (CCTV 5 and terrestrial channels), Indonesia (TPI), Japan (TV Asahi), Korea (XSports and SBS), Singapore (StarHub) and the Middle East (ART and ASBU).

Matches will also be available live on pan-Asian satellite network ESPN Star Sports and worldwide via broadband on www.the-afc.tv