SETANTA SPORTS ANNOUNCE NEW EXCLUSIVE FA CUP RIGHTS DEAL FOR CANADA

WITH ENGLAND’S FOOTBALL ASSOCIATION

Broadcast Rights Include Coverage of The FA Cup, The FA Community Shield and England’s Senior and Under-21 National Teams from 2008/09 Through 20011/12

TORONTO (May 29, 2008) – A new exclusive broadcast deal with England’s Football Association includes broadcast rights for The FA Cup which begins in August.

Under the new agreement, which runs from the 2008/09 through 2011/12 seasons, Setanta Sports will have exclusive broadcast rights to broadcast all matches from The FA Cup,  the world’s oldest knockout club competition. Setanta will also broadcast the famous FA Cup Final played each year in May at Wembley Stadium.

“The deal with The FA solidifies Setanta as the number one daily destination for soccer fans in Canada,” commented Roger Hall, Managing Director, Setanta Sports International. “As a domestic rights partner of the FA back in the UK we will be producing our own coverage of live games to beam into homes in Canada.”

The new deal for the Canadian market starts in August this year with the traditional English season curtain-raiser, The FA Community Shield, the annual match between the FA Cup holders (this season Portsmouth) and The Barclays Premier League title holders (Manchester United). In addition, the agreement includes a selection of live and exclusive home matches involving the England team as they seek qualification to the 2010 FIFA World Cup under coach Fabio Capello.

In addition to live matches, Setanta will have rights in Canada to ancillary FA programming, including preview and review shows, archive matches and magazine programmes.