Lucrative fifth win

São Paulo Futebol Clube is the winner of the Brazilian Championship, distributed internationally by Globo TV Sports. The fifth win is already impelling business for the club, which foresees billing US$ 1 million in the next month with product sales and the consolidation of partnerships with major internationals such as Coca-Cola, LG, Reebok and Warner Bros. Consumer Products Brasil. This fifth win also motivated the renewal of its main sponsor: Reebok. The company renewed its sponsorship of sports materials for US$ 7 million – one of the largest allotments in the country. According to the Brazilian newspaper Gazeta Mercantil, with this accord, the club will have one of the greatest sponsorship contracts in Brazilian football. In addition to Reebok, the club signed a US$ 7 million contract with LG. This new business will give the club the added force to invest in its stadium, Morumbi, which could be a stage for the World Cup games in 2014. It is important to note that São Paulo Futebol Clube is the club with the greatest billing in the country. According to the Brazilian site Máquina do Esporte, last season they pulled in US$ 60 million and registered a profit of US$ 1.2 million.