THE UNIVISION BROADCAST OF THE USA-Mexico Gold Cup
THESE ARE PRELIMINARY NUMBERS, and do not include FOX SOCCER CHANNEL, which according to Nielsen themselves, is not counted due to its digital channel location and satellite tv subscriptions. FOX SOCCER CHANNEL is also watched in public and private venues such as pubs and sports bars, and those viewers are never counted by Nielsen. ADDITIONAL Univision viewers are also missed for the same reason. THE BOTTOM LINE is the millions more viewers should be added to this number below to get a true estimate of the actual number, making the Nielsen rating itself all the more astounding.
THE UNIVISION BROADCAST OF THE USA-Mexico Gold Cup final was third most-viewed Spanish-language sports telecast of all time with 5,340,000 viewers, according to the “fast national” ratings of U.S. households from Nielsen
Only last summer’s Mexico-Argentina match at the World Cup and February’s Mexico-USA game in Arizona had a larger audience on Univision.
Those records could fall on Wednesday when Mexico plays Brazil at the Copa America in prime time on Univision.
Last Thursday’s Mexico-Guadeloupe in the Gold Cup semifinals was viewed by 4,024,000 persons age 2+ on TeleFutura, making the most-viewed program of any kind on that network.
Amazingly, TeleFutura captured the No. 1 rank for the Thursday 10-11pm time slot, outdelivering all other broadcast networks, English or Spanish, among adults 18-34 (1,600,000), adults 18-49 (2,800,000), men 18-34 (1,000,000), men 18-49 (1,900,000) and men 25-54 (1,800,000). TeleFutura also outdelivered the combined prime-time audiences for the entire night of CBS and ABC among men 18-34 (554,000).
