Chelsea Football Club launched a Korean language website with web partners MediaCorp in Seoul.

Korea is a key strategic market for Chelsea following its five-year partnership with Samsung, as Official Club Sponsors, which began in 2005. The launch of the new site http://kr.chelseafc.com represents the latest development in Chelsea’s new media strategy abroad.

In January the club unveiled its first Mandarin language website for China and there are plans for further websites in other key overseas markets.
Chelsea CEO Peter Kenyon said, “we are delighted to be launching this website with our partner MediaCorp.”

“Korea is very important to Chelsea, especially because of our partnership with Samsung. We see the launch of our Korean language website as the first in a number of exciting initiatives that we will be undertaking, many of which will be with Samsung.”

The connections between Chelsea and Samsung will be extended this summer when the Samsung Bluewings take part in a four-team tournament in Los Angeles with Chelsea, LA Galaxy and Tigres. Chelsea last played the Bluewings in Seoul in May 2005 to celebrate the signing of the sponsorship agreement.