Toronto, ON (December 11, 2006) - TSN and RDS today announced a broadcast and multimedia agreement for the UEFA European Football ChampionshipTM 2008 - the most prestigious continental soccer championship, taking place June 7 to 29, 2008 from Austria-Switzerland. The deal provides TSN and RDS with exclusive Canadian broadcast rights in English and French, as well as new media rights including broadband, video on mobile devices, video-on-demand and interactive TV.

Under the deal, TSN and RDS will provide multi-platform coverage of all 31 matches of the quadrennial tournament, which features the Top 16 European national soccer teams, including the final on June 29. Additional coverage includes a highlights show on match day, EURO 2008 Final Draw, magazine programs, and unlimited encores across both networks and media platforms. TSN will also televise pre-game and post-game shows.

“The magnitude of this deal emphasizes TSN’s commitment to soccer and is beneficial to viewers on many levels. With TSN’s emerging multimedia platforms, we are able to reach viewers and provide them with blanket coverage and access to matches wherever, whenever suits their needs,” said Phil King, President, TSN. “As we saw earlier this summer, soccer’s popularity in Canada continues to thrive, and it will continue to do so with first-class tournaments like EURO.”

“RDS’s commitment to local and international soccer is extensive, dating back to the early 1990s. Our ability to provide complete coverage of EURO 2008 across more media platforms than ever before will serve to enhance our tradition of delivering high profile international soccer to our ever-growing fan base,” said Gerry Frappier, President of Le Réseau des sports.

The EURO 2008 deal extends TSN’s and RDS’s long-standing relationship with UEFA, the governing body of football on the continent of Europe. TSN has televised the past five EURO tournaments, dating back to the 1988 tourney in Germany, while RDS has televised exclusive French coverage since EURO 1996. Coverage of the EURO 2004 final on CTV, TSN and RDS set record ratings with a combined English and French national audience of 1.55 million viewers.*

TSN and RDS have been televising to the popular UEFA Champions League matches, the world’s premier international club competition, for more than 10 years. TSN’s coverage this year includes 37 games, from the group stage all the way to the final, while RDS is airing 25 matches.

About UEFA Euro 2008
The UEFA European Football Championship TM is the main soccer competition of the men’s national teams governed by the UEFA. Since its inception in 1960, the competition is held in even-numbered years every four years. It was previously called European Nations Cup until 1968 when the named changed to European Football Championship. Considered the second most important competition among national teams after the FIFA World Cup, the championships are often referred to by the specific year they are held, such as EURO 2008. Teams representing 16 nations compete in the Championship, following a two-year qualifications process. Currently, 50 UEFA member nations are competing for the 14 spots for Euro 2008 - host nations Austria and Switzerland have the two automatic berths. The final draw for the Euro 2008 will be held in Lucerne, Switzerland on Sunday, Dec. 2, 2007. Greece won the last championship - EURO 2004 - hosted by Portugal.

Le Réseau des Sports (RDS) is the world’s only French language all-sports network. Since its launch in 1989, RDS has been offering one of the largest selection of sports programming in the world, airing exclusive coverage of the Montreal Canadiens, NHL hockey including the playoffs and Stanley Cup final, CFL and NFL football (including the Grey Cup and Super Bowl), Formula 1, NASCAR, Champ Car, the World Series of baseball, PGA golf including all four majors, all major tennis tournaments, UEFA Champions league soccer and UEFA Euro and, of course, the Olympic Games. In addition to these events, RDS also offers up-to-date sports coverage via Sports 30, the only one of its kind in French. As well, with the 2004 launch of the digital station RIS Info-Sports, viewers now have access to round-the-clock sports coverage, seven days a week. Finally, the RDS.ca site has become the unrivalled leader in sports in French on the Web, with over one million visitors monthly.

TSN is Canada’s Sports Leader. Setting the Canadian sports broadcasting standard, TSN’s flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.** TSN’s comprehensive broadcast schedule also features the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple Leafs hockey; International Hockey including the IIHF World Junior Championship; the Olympic Games through 2012; CFL including TSN Friday Night Football; NFL including Sunday and Monday Night Football; PGA TOUR and all four golf Majors; Season of Champions Curling; NASCAR including the Daytona 500; Formula One including the Canadian Grand Prix; IRL including the Indy 500; Blue Jays baseball; Raptors basketball and the NBA Finals; Tennis and all four Grand Slam events; UEFA Champions League Soccer and EURO 2008; HBO World Championship boxing; and Figure Skating including the national championships. TSN HD offers more sports coverage, more hours and more events in High Definition than any other network in Canada, reinforcing TSN’s position as Canada’s Sports Leader in High Definition. TSN is available in eight million households. TSN’s programming and news content is also available online at TSN.ca.

*Source: Nielsen Media Research; Audience figures are 2+ and exclude pre- and post-game **2005/2006 Roper Canada - Winter