Launch Major “Meet Pelé” Consumer Promotion

TORONTO – Pelé, soccer’s greatest player and an icon for the sport around the world, is coming to Canada – and Rogers Personal TV customers will have a once-in-a-lifetime chance to meet him, thanks to all-soccer network GOLTV Canada and Rogers Personal TV.

GOLTV Canada and Rogers Personal TV announced today that the “Living Legend” of soccer will visit Toronto on October 11th, 2006, for an exclusive and intimate gathering that celebrates the launch of GOLTV, the nation’s only network dedicated to the sport of soccer 24/7, on Rogers Personal TV.

The event is the culmination of a “subscribe and win” promotion called Meet Pelé, which begins today and is available for existing or new Rogers Personal TV customers that subscribe to GOLTV Canada or to Rogers Personal TV’s Sports Theme Pack.

Rogers Personal TV customers that subscribe to GOLTV, starting today, can enter online at www.goltv.ca/pele for their chance to win. The grand prize for five lucky winners is the unbelievable opportunity to “meet and greet” Pelé at an exclusive gathering in his honour. The contest ends October 7th with the event taking place October 11th at a private, undisclosed Toronto location. Complete contest rules and regulations are available on-line at www.goltv.ca/pele.

To celebrate the life and times of one of the world’s most famous athletes, GOLTV will complement the promotion by airing a special theme week of programming starting October 9th, called “Pelé: Living Legend.” The programming week will include great moments and goals, classic games, documentary programming, vintage instructional content and much more. In addition, Rogers Personal TV customers will also have access to GOLTV and Pelé programming FREE at the touch of a button with Rogers On Demand found on channel 100.

GOLTV Canada has also produced an exclusive Pelé: Living Legend micro-site on-line, launching today at GOLTV.ca.

Pelé has scored 1,280 goals in 1,360 games and is known to the world as the greatest player in soccer history.

The contest is being promoted on-air via 30 and 15-second spots on GOLTV and Rogers Personal TV channels 1 & 59, Your World This Week and complemented with a web campaign at GOLTV.ca and at Rogers.com.

GOLTV is proud to call itself the home of everything soccer with the world’s top soccer leagues, including Italy, Spain, Brazil and most recently Germany, as well as most of the South and Central American leagues including: Colombia, Bolivia, Ecuador, Guatemala, El Salvador, Uruguay, and Honduras. GOLTV’s free preview will be ending on Rogers Personal TV October 31st.